Psychological dynamics of change: between fear and motivation

What are we talking about?

Change is never just a process - it is a psychological journey. In every change, before motivation arrives, fear appears: fear of losing control, routine, status, or security. And precisely at that moment, HR plays a key role—to recognize the dynamics of emotions, to empower line managers, and to help them, through their own resilience, activate the resilience of their teams.

This masterclass is intended for HR professionals who want to gain a deeper understanding of the psychological mechanisms of change and to acquire the knowledge to educate and support line managers throughout transformation.

What will you learn?

• Why change initially evokes fear in people, and only then motivation
• How to recognize emotional patterns and turn them into energy for growth
• How HR can translate change into a language managers understand
• Which psychological phases of change individuals and teams go through
• How to build a culture of trust and resilience during transformations

Fear is not a weakness - it is a signal.

And when we understand it, we can turn it into the strongest driver of change.

Masterclass lecturers:

Prof. Nataša Jokić-Begić, PhD, Sc

Head of the Postgraduate Specialist Studies in Clinical Psychology at the Faculty of Humanities and Social Sciences, University of Zagreb, and a licensed cognitive-behavioral therapist.

Prof. Maja Parmač Kovačić, PhD, Sc

Associate Professor at the Chair of Work Psychology and Ergonomics (Department of Psychology, FFZG). Expert in work psychology, motivation, and organizational resilience, with extensive experience in educating leaders and HR teams.

What do you get?

• Deep understanding of the psychological foundations of change
• Practical tools for working with line managers
• Workshops based on real HR situations
• Inspiration and confidence to lead change - not just implement it

Who is this masterclass for?

For HR professionals who want to become change mentors - those who don’t wait for change to come “from above,” but co-create it with their leaders and teams.